Liliia Mandrino - UX/UI Design for Gaming.

We had the pleasure of speaking with James Martin, co-founder of BabyGiant Design Co. and the founder of Made By James, a brand-focused and design-led creative agency in the UK.

James believes that there is no shortcut to creative freedom and a life of self-employment. Being good at what you do isn't enough. His words of wisdom? Work with a team first to gain experience, then go out on your own once you've mastered prospecting, pricing, and presenting.

In this episode, we look at:

• What distinguishes the design process and needs of "creating gaming interfaces" from "common interfaces of digital consumer products"?

• Do gaming interfaces foster / empower for creativity?

• What are some of the most typical design issues in the gaming UX design space?

• How does it affect "cognitive load" and other usability KPIs as game interfaces get more graphically emotional?

• How do you strike a balance between the significance of an emotive narrative and design and rational usability considerations?

• How does gaming behavior differ (and how does this affect design) across cultures and regions?

• What hurdles will designers have while creating for the gaming industry, and what problems will they have to solve?

And plenty more!

Thank you very much for your time and knowledge, Liliia!

In EP75, James Martin is the co-founder of BabyGiant Design Co. and the founder of Made By James, a brand-focused and design-led creative agency in the UK.

Musical heavyweights like The Chainsmokers, Michael Ray and Carter McLean are among his clients, as are brands like Bishop Slayer Oyster Stout and Plastic Freedom.

James Martin honed his illustration skills before becoming a self-described "bad" teacher and then a less-than-dedicated tattoo apprentice. He eventually worked in design agencies, honing his craft and gaining experience in order to launch his own brand and business.