James Martin - Designing outstanding brands.
In this episode, we had the pleasure of speaking with James Martin, co-founder of BabyGiant Design Co. and the founder of Made By James, a brand-focused and design-led creative agency in the UK, also the author of the book "Made by James: The Honest Guide to Creativity and Logo Design" which was released this year.
His clients include The Chainsmokers, Michael Ray, and Carter McLean, as well as brands like Bishop Slayer Oyster Stout and Plastic Freedom.
James believes that there is no shortcut to creative freedom and a life of self-employment.
Being good at what you do isn't enough. His words of wisdom? Work with a team first to gain experience, then go out on your own once you've mastered prospecting, pricing, and presenting.
In this episode, James discusses how to systemize your creative design process and how designers can do so to scale their services and make them more efficient.
We also talk about what makes a great logo and how effective brand designs can help brands advance.
In this episode, we look at:
The commercial significance of a new logo design.
What is the most underrated aspect of a great brand and communication design?
How do you develop your design's narrative and strategy?
When it comes to new clients, how important is your "design style," or are you completely adaptable?
What is the most difficult aspect of selling brand design?
How do you explain the positive impact of a brand design project?
