Margot Bloomstein - Driving Content Strategy

In EP56 we have the chance to learn from Margot Bloomstein, author of Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap (2021) and Content Strategy at Work (2012).

She is the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston.

With Margot chat about the driving content design and strategy.

During the episode we explore:

• The three-legged stool of content design.

• How to collaborate with stakeholders in content design.

• The upside of shared ownership to push ideas forward.

• Synergies of digital content and product design.

• Challenges of aligning Brand and Content Strategy

• Choosing the channel for content is key.

• Quality over quantity in marketing

Thanks a lot for your time and for learning Margot!

Margot Bloomstein

Margot Bloomstein is the author of Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap (2021) and Content Strategy at Work (2012).

She is the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston.

As a speaker and strategic adviser, she has worked with marketing teams in a range of organizations over the past two decades.

The creator of BrandSort, she developed the popular message architecture-driven approach to content strategy.

Margot teaches in the content strategy graduate program at FH Joanneum University in Graz, Austria, and lectures around the world about brand-driven content strategy and designing for trust.