Bob Baxley - Driving UX Leadership at Apple, ThoughtSpot, Pinterest and more

We are thrilled to launch EP58 with Bob Baxley, Senior Vice-President of Design at ThoughtSpot.

Before ThoughtSpot he served as a Senior Manager of Design and product management at Apple and Head of Product Design at Pinterest.

With Bob, we talk about the software as a creative medium and future opportunities for designers.

We also talk about the design culture at Apple and what makes it so unique when it comes to putting CX first.

During the episode we explore:

• Why the team comes first and how important team and culture are for any product innovations.

• What Bob has learned working with Steve Jobs

• How Apple wins through design

• How Apple drives UX design and user research

• Why great design needs great engineering

• How design visions can bring teams together and bring together design and engineering

• Over a million users, no user research, why every project needs a tailored approach

Thanks a lot for your time and for learning Bob!

Bob Baxley

Bob Baxley is a design executive, advisor, mentor, and advocate that has built, managed, and led UX teams at some of Silicon Valley’s most respected companies.

With a career spanning three decades, Bob's work at Apple, Pinterest, Yahoo!, and elsewhere has touched hundreds of millions of users around the world.

Currently, Bob serves as the Senior Vice-President of Design at ThoughtSpot, a business intelligence and data analytics platform.

An advisor to Project Invent, Bob is committed to recruiting and inspiring the next generation of designers by mentoring individuals and advising organizations that are working to improve the profession and practice of digital product design.